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Marketing Manager

Are you keen to make a difference in a dynamic organisation? Do you have a passion for putting the customer at the centre of everything you do?

We’re a fast-paced, dynamic Group at the cutting edge of building safe and recurring value for all of our stakeholders. Our core areas include: bespoke pension solutions, wrap platform, independent financial advisory, investment consultancy, research and due diligence, and more. We currently have £15bn Assets Under Management and are still growing.

This role is within Embark Corporate Services Limited, part of the Embark Group.

 

What you’ll do

As Marketing Manager, you will be responsible for the creation, management and ongoing development of marketing literature, product marketing materials, sales and promotional materials for the Embark Group and a number of its market brands. Your role will include developing and managing end to end campaigns to increase awareness of a number of Embark’s core propositions including supporting the launch of Embark Investments and the development of Embarks workplace proposition, Vested, include creating, improving and maintaining content across all channels including web and social channels to achieve our business goals. Your duties will also include monitoring ROI and working with external asset managers and platform partners to identify new content and best practices.

The successful candidate will be an experienced and creative marketer, with strong attention to detail. You will work as part of a small but highly visible team and will focus on leading and delivering all marketing initiatives aligned with our growth priorities, as well as supporting the Group Head of Marketing with Group initiatives.

A thorough knowledge of B2B marketing and current best practice is essential, along with a keen interest in digital emerging trends. You will be confident working with technical product information and distilling complex information into engaging marketing material.  You will seek to understand the commercial outcomes sought by the business and be confident how to translate this into marketing activity. You will be able to communicate key messages to a diverse audience.

Excellent project management skills are a must, as is a proven track record in B2B and multi-channel marketing. Experience of customer journey mapping would be an advantage. The role requires you to have excellent influencing and communication skills to be credible and make an impact on senior stakeholders, as well as the ability to demonstrate a thorough understanding of the Group’s strategic business drivers.

You will also be required to create and/or curate content in multiple formats for use at events, in sales pitches, for marketing and thought leadership pieces, and will be responsible for pushing this out across internal and external channels.

You will be enabled, and expected, to independently seek opportunities to develop and enhance the Embark Group brand and will have a passion to learn and develop. 

Our goal is to be the leading digital retirement solutions provider in the UK, front of mind for target clients and strategic partners. We plan to set the standard and drive the agenda for our profession – so you can be sure of a challenging and exciting career.

 

Key Accountabilities

  • Day to day management of the marketing requirements for the Embark Group and several of its market brands, liaising directly with business stakeholders and sales teams.
  • Development and management of the marketing strategy, plan and spend for a number of Embarks key market brands including Embark Investments and Vested
  • Creating and publishing content for specific campaigns and new product initiatives on web and social media ensuring it is relevant, timely and accurate, aligned to the Group strategy and our growth priorities.
  • Supporting the Group Head of Marketing with firmwide marketing and communication initiatives
  • Responsibility for the design, production and maintenance of the group annual report and corporate information pack.
  • Creating and implementing marketing initiatives and campaigns, establishing KPIs and analysing metrics, using the insight to refine our messaging and approach.
  • Initiating ideas and strategies to maximise engagement with our target audiences via all channels. 
  • Managing multiple projects concurrently, ensuring deadlines are met and budgets managed.
  • Overseeing and managing the creative development process, utilising the services of internal resources and external agencies.
  • Day to day management of a marketing executive, setting objectives and managing performance, as well as supporting their longer-term development.
  • Managing and regularly auditing the marketing and product literature inventory and materials library
  • Regular analysis and reporting of ROI and effectiveness of all marketing activities.


Who you are and the experience we’re looking for

  • Excellent oral and written communication skills, with strong attention to detail and the ability to communicate effectively across all levels of the organisation is essential.   
  • Solid experience in B2B marketing, working with proposition and sales teams to devise launch campaigns, develop messaging, create marketing content, produce sales materials and operational literature to support new and updated products and services.
  • Experience developing compelling multi-channel marketing content for presentations, sales support, events and campaigns
  • Creative thinking essential as are basic design editing skills Indesign/HTML
  • Experience using current digital marketing tools and techniques and developing content for web and social media
  • Ability to manage multiple projects and competing demands concurrently, with a sense of urgency to meet client needs.
  • Strong internal client management skills - the ability to take a brief and develop relevant solutions.
  • Independent judgment to determine project guidelines, purpose, follow-through and completion.
  • An ability to collaborate effectively with multiple stakeholders and experience working with external agencies on PR, content and design.
  • Successful track record in developing marketing campaigns that drive results
  • Experience in financial services, and in particular investment platforms and pensions an advantage.


Why join us

Our approach centres on four primary enablers: our expertise, access to leading technology, focus on consumers, and capital.

We believe in transparency and meritocracy; we want to give all of our people the opportunity to be the best they can be, sharing in our future success.

 

Our family of companies include:

The Adviser Centre – a free-to-air, online fund research and consultancy service, dedicated to helping financial advisers to assess, select and monitor suitable actively-managed funds from the whole of the market.

EBS Pensions Limited – developed over the last 20+ years into a leading SIPP and SSAS provider, with over 15,000 clients and £2.8bn assets under administration.

The Embark Platform – a low-cost retirement-focused platform for financial advisers built on cutting edge and market leading FNZ technology.

Hornbuckle – one of the UK’s leading independent specialist pension providers, Hornbuckle has excelled in self-invested pension provision for more than three decades.

Rowanmoor – the UK’s largest independent SSAS provider and a provider of bespoke SIPPs and Family SIPPs.

Vested – a collaboration between Embark Group and Mazars LLP. Together we bring the very best in employee benefits and workplace savings to small and medium sized employers (those with between 100 and 750 full time employees).

Embark Corporate Services – is the provider of centralised Corporate Support to the Embark Group. Our approach is simple, we provide excellence in service to support the Group in being a world class full-scale retirement solutions provider.

 

You will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

Apply now and join us on our journey.

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