And this is our story...

Embark Group is a full-scale retirement solutions provider, active across the UK market in the areas of SSAS, SIPP, investment wrap, fund research and employee benefits consulting. 

We trade under the brands Embark, Vested, Rowanmoor, EBS, The Adviser Centre, Hornbuckle and Liberty SIPP and you can find out more about each of these brands below. 

We also have a wide portfolio of white-label arrangements with businesses such as RBS, Coutts, Standard Life, Nutmeg, BestInvest, Charles Stanley, Moneyfarm and Wealthsimple.


In 2013 the Embark Group acquired a controlling stake in Hornbuckle, one of the UK’s leading independent specialist pension providers. Our vision is to become the partner of choice for those in need of complex retirement solutions, offering maximum investment flexibility and backed by technical expertise, risk control and quality client service. Visit the website ›
Rowanmoor is a multi-award winning business and has been delivering member-directed pension services to families, high net worth individuals and business owners since 1979. Today, we are the UK’s leading Small Self-Administered Scheme (SSAS) provider and a market leader in the provision of bespoke Self-Invested Personal Pensions (SIPPs). Visit the website ›
The Adviser Centre is a free-to-air research and consultancy service, designed to reside at the heart of a financial adviser's centralised investment proposition. From impartial fund research to IA Sector Overviews, commentaries and more. We assess the quality, utility and value for money offered by actively managed funds available in the UK. Visit the website ›
In May 2017 we acquired EBS Pensions Limited, further expanding our SIPP and SSAS offering. EBS was one of the first companies to offer SSAS. Its oldest SSAS, which is still in existence, was established in June 1976. In March 2000 EBS began offering SIPPs. The business has built a reputation for being a firm that helps to solve clients’ problems rather than establishing a pre-determined path for all pension schemes. Visit the website ›
Liberty SIPP joined the Embark Group via EBS Pensions Limited in October 2018. They offer accessible, easy to understand and cost effective SIPPs aimed at giving customers the greatest possible flexibility for managing their retirement funds. Their application process is deliberately straightforward, so clients don't encounter the frustration of small print, hidden charges, impersonal service or confusing “pension speak”. Visit the website ›
We commenced a partnership with leading global technology provider, FNZ, in September 2014. FNZ help us digitise and support operations, as well as offer white-label services to several well-known brands. In November 2017 we launched the Embark Platform, built on FNZ technology. It is a low-cost genuinely digital service, designed to help financial advisers deliver pension and investment services to the mass market. Visit the website ›
Vested is a joint venture partnership between the Embark Group and the UK practice of leading international professional services firm, Mazars. Vested offer a wide range of tailored workplace savings and employee benefits, designed to tackle costly employee-related issues: absenteeism, high staff turnover, difficulty attracting and retaining talent. Clients are typically small and medium sized businesses with between 100 and 750 employees. Visit the website ›

Help shape the future of Embark

Our business began in 2013 and since then we have been on a rapid growth trajectory. If you like what you've read, consider joining us and be part of the #EmbarkGrowthStory

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